Launched in 1970's, Mr. Juicy provided the first chilled juice in Hong Kong, introducing orange and apple flavours and later extending its range to grape and blackcurrant, pink grapefruit and mango paradise. Nowadays, Mr. Juicy is the clear dominant leader in Hong Kong's chilled juice market, holding more than 65% share.

The core values of the Mr. Juicy brand are freshness, freshness, taste and quality. In 2003, Mr. Juicy introduced a new formulation, adding vitamins A, D, E and soluble fibre. The mascot has evolved from "Mr. Juicy Fresh" to "Mr. Juicy Fit". In 2005, Mr. Juicy Fit undergoes a packaging revamp exercise, in which the product attributes for health elements are highlighted. Fruit graphics are employed to enhance the wholesomeness of the brand.

Mr. Juicy continues bringing in new surprise to the juice market. A new series of mix juice with freshly squeezed Aloe Vera juice and chewy bits were launched in 2006 and named as Mr. Juicy Mix.

In the non-chilled juice segment, Mr. Juicy was the first brand to introduce to market the "cheer pack", a special packaging that caters for teens and kids segment. With Taurine added, it contributes value to healthy brain.

Although the beverage market is quite mature in Hong Kong, Mr. Juicy continues increasing its penetration through the Student Card programmes to help kids to establish juice drinking habit a healthy.

Mr. Juicy's continuous development of innovative products and packaging were well recognised when Mr. Juicy was named a Superbrand in beverage and grocery category by the Superbrands Council Hong Kong during 2002-2005, and received the Platinum Award under the juice category of the annual Reader's Digest Trusted Brands Survey for 4 consecutive years from 2003 to 2006.