Hong Kong (31 March 2008)
Nuance-Watson (HK) proudly presents the worldwide premiere of Motorola Z8 Ferrari Limited Edition mobile phone at its high tech electronic stores "Sound & Vision" at Hong Kong International Airport ("HKIA").
Beginning operation at HKIA since 2003, "Sound & Vision" has validated many successful priority and exclusive launches. Over the years, it has been widely recognized by the global customers as the top airport destination in Asia to look for the latest models of high-end, high-tech brand names electronic gadgets with the highest standards of services in a stimulating environment, which is why "Sound & Vision" was chosen by Motorola again for the global debut of the Ferrari Limited Edition mobile phone. In 2002, Nuance-Watson (HK) was also granted the priority launch of Motorola V70, which pioneered a never-before-seen rotating cover and avant-garde circular display in those early days of mobile phone technology.
Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana commented: "We take pride with this worldwide premiere which is an impressive end result of our on-going strong partnership with the brand, validated through our category insight and exceptional service quality standards. As a pioneer in offering high tech electronic products at HKIA, our competitive spirit, capabilities and the desire to satisfy customers helped us to continue bringing in key innovations as a "first", to our customers' delight."
Motorola Asia Pacific Limited General Manager Raymond Wong added: "I am very glad to commend Nuance-Watson (HK) Ltd as our main business partner. We would like to express our satisfaction and appreciation in terms of displaying, customer satisfaction and professionalism. Nuance-Watson has excellent reputation in promoting high quality and multi-national brand like Motorola. The world first launch of Motorola Z8 Ferrari version in Hong Kong International Airport achieved a natural benefit result. We strongly support Nuance-Watson (HK) not only because of our relationship, but also under the consideration of promoting the image of Hong Kong."
Ferrari is a global brand equity which enjoys an enormous fan base in Asia, particularly with the Mainland Chinese with surging interest in exquisite road cars and motor sports. Indeed, Nuance-Watson has a good eye to this potential and it unveiled the Ferrari outpost at HKIA which was the first in any airport in the world. Featuring a Formula-One car replica, the outpost enjoyed enormous success. Since its first appearance in 2004, Nuance-Watson repeated the theme twice every year and soon it becomes one of the annual events that is most anticipated by the HKIA travelers.
Complete with Ferrari's red accents and logos, Motorola Z8 Ferrari Limited Edition mobile phone comes bundled with 2 Ferrari videos, pre-registration to the official Ferrari site (www.ferrariworld.com), custom Ferrari wallpapers and ringtones, direct links to to online Magazines like Top Gear, Auto Express, GQ, Esquire and Autosport, and a bundled "The Bourne Identity" movie.
Nuance-Watson (HK) played a pivotal role in validating the Electronics Concession at HKIA from a shop-with-a-shop partial offer under General Merchandise to a standalone concession in 2003. Despite of the competitiveness and global declination of electronics business, Nuance-Watson maintains its leadership in airport electronics offerings, counteracting challenges and still ensuring critical volume of business. Anticipated new launches is one of the strategies it takes to capture market share ahead of competition. A classic example is "Sound & Vision"'s pioneering offer of mobile phones ahead of any Asian airports.
Besides, exceptional service quality and in-depth professional knowledge of the front-line staff is essential for the successful operation of the Technology business and ensure customers of all nationalities are totally satisfied. "Sound & Vision" was named the Finalist in the 2007 Hong Kong Retail Management Association Service & Courtesy Award contest for the category of Electronic & Electrical Appliances / Telecommunications.
-ends-
About Nuance-Watson (HK) Limited
Nuance-Watson (HK) Limited, a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport. It operates 43 stores in 2 Terminals under 18 licenses, namely general merchandise, perfumes and cosmetics, audio-visual/electronics, brand boutiques, specialty stores and pharmaceutical products.
In 2007, Nuance-Watson (HK) has extended its travel retail business outside of Hong Kong by opening a 20,000 sq. ft. mega department store at Asia's largest integrated resort complex The Venetian Macao as well as two contiguous stores at Zhuhai Airport in China, namely The Plaza department store and Watsons Your Personal Store.
Nuance-Watson's commitment to retail excellence has given it the prestigious Frontier Awards for "Airport/Land-based Retailer of the Year" in 2006 and "Best Partnership Initiative" in 2007. Nuance-Watson was also the winner of Raven Fox Award "Asia/Pacific Travel Retailer of the Year" in 2002 and 2003. Since operation in 1998, Nuance-Watson (HK) has received over 30 international and local awards in recognition of its excellence in operation, product merchandising and customer service.
| |