A.S. Watson

Superdrug Shuns Burn For Summer
Superdrug and Teenage Cancer Trust to continue fight against skin cancer

United Kingdom (1 May 2008)

This summer Superdrug is continuing its ongoing focus on summer skin safety partnering with Teenage Cancer Trust (TCT) on its summer SHUNBURN campaign. The campaign will focus on young Brits; recent research shows that almost a quarter (23 per cent) dangerously believes that wearing tanning oil will protect them in the sun.

Later this month a British A list international face of the campaign will be announced following in illustrious footsteps; in 2006 supermodel Cindy Crawford and in 2007 British born Hollywood star Mischa Barton. The star will feature in a photographic and educational campaign in all its 913 stores, in the media and at festivals and events throughout the summer.

Over the last two years Superdrug has raised over ￡300,000 to promote awareness of skin cancer and research. This year's campaign with TCT will include:
•	Free BURN ALERT texts warning people to take care when sun is forecast
•	Education material in all stores on the importance of sun safety
•	A donation to the charity from sales of high factor spray Solait, Superdrug's own range of sun care
•	A ten per cent discount on Superdrug’s Solait range of sun care to those who sign up to the SHUNBURN campaign
•	A SHUNBURN crew will roam festivals and beaches and parks of Britain offering free samples of Superdrug’s SOLAIT sun care and tips on being safe in the sun. The crew will visit over thirty locations in the UK this summer
•	An education programme visiting schools and colleges giving sun safety advice and a discount on Superdrug’s Solait
•	A fund raising item designed by the face of the SHUNBURN campaign
•	A ball in July to raise funds for charities including Teenage Cancer Trust

In addition Superdrug will continue:
•	To lobby the Government about its SUN TAX campaign to see sun protection reclassified as an essential health item seeing a reduction in VAT payable from 17.5 to five per cent
•	To expand its high street Mole Clinic service to over 60 stores across the country

Jeff Wemyss, Superdrug Trading Director said: "Sun safety is vitally important as the number of Britons being diagnosed with skin cancer rises every year. Our plan this year is to make it easier than ever for our customers to choose the right protection and right advice for their skin at the same time as raising funds for this very worthwhile charity."

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For further information please contact Jenny Hill on 020 7896 3404 / 07971 117265 or email superdrug@z-pr.com.

Notes to editors:
•	Superdrug is the United Kingdom's most fashion conscious beauty and health retailer with over 900 stores in the UK and Eire
•	Superdrug is one of the health & beauty retail brands from the A.S. Watson Group (ASW) family – the world’s largest health & beauty retailer and the largest perfumeries & cosmetics retailer. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing business with over 7,900 stores in 36markets worldwide. It has over 98,000 employees, serving over 25 million customers a week
•	Where you can see the SHUN BURN crew this summer (provisional list) May; Hyde Park, St James Park, Primrose Hill Beach Break Live, North Cornwall 9^th to 12^th June Red Bull London 7^th June Regents Park 14^th June Greenwich International Festival 22^nd June Tower music festival London 28^th June O2 Wireless festival, London 3^rd to 6^th July Regents Park 5^th July Pride London 5^th July T in the Park, Glasgow, 11^th to 13^th July Ascot, 11th and 12^th July Rise festival London , 14^th July Love Box in Victoria Park, 19^th July Great Capital Run Hyde Park, 20^th July T4 on the beach, Weston Super Mare, 22^nd July Ascot, 25^th to 27^th July Red Bull Air, London 2^nd August Innocent Village Fetes, 3^rd August Rip Curl, Newquay, 4^th to 10^th August Newquay surf festival, 7^th to 10^th August Underage festival, London, 8^th August Ascot, 9^th August Margate beach, 16^th August Metro Weekender, London, 23^rd and 24^th August Brighton & Hove, 22^nd August Ascot, 26^th to 28^th August Notting Hill Carnival, 25^th Auguste