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Established in 1997, DC is the largest health & beauty chain in Ukraine in terms of store number and it is the only nationwide chain. Today, there are over 130 stores, including eight pharmacies and approximately 2,500 employees.
Women in Ukraine are known for their beauty and sense of style and fashion. Accordingly, the majority of DC's customers are women in the 18-45 age group. However, everyone who is health and beauty conscious is always welcomed and a growing number of men, too, are regular customers.
DC strives to not only satisfy the needs of the whole family but to exceed expectations. The philosophy behind the brand is to always consider the customer's point of view, to offer top-quality products and service at competitive prices, and to add value to customers' lives. DC also places a high value on social responsibility, and each year makes donations to orphanages and schools.
To build and retain brand loyalty, the chain offers a 5% discount on its products to DC Club members, who currently account for 70% of purchases. The most popular product categories are home care, hair care, skin care and cosmetics.
A.S. Watson acquired DC in July 2006 which has provided a major boost to DC's plans to strengthen its position as the leading health & beauty chain in Ukraine. |
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